“Mr. Clean, Mr. Clean…”
I’m just sitting there with
a cup my 2nd cup of morning afternoon-ish coffee, and I start singing this ad jingle. It just pops into my head, I’m not sure why or from which dark, cerebral crevasse of my brain. But it dawns on me that I’m full of stuff like this; full of product ads, slogans, jingles. It’s like the plastic garbage that floats adrift in our oceans, only it’s my head and the garbage is of a non-physical kind. Now and then it washes ashore and comes to mind.
I know, from that day in college when I was paying attention, that there’s no finite limit to the amount of things we can store as memories, so it’s not pushing anything else out of there. There’s no problem in that sense. Maybe the oceanic plastic metaphor isn’t the best; I can’t think of an equivalent to the seagull with a 6 pack ring around its neck, so to speak. But it’s still disturbing on some level, how we’ve bombarded ourselves and retain to some degree the residue of our commercialism lifestyle. And it’s not just something ephemeral like memory. Supposedly our bodies are riddled with preservatives from eating so much processed food that even postmortem decay is slowed to an unnatural rate. So maybe there is some way that prolonged exposure to marketing messages changes how we think too.
It’s just one of the many ways which our modern way of life in 2016 is so different from the vast majority of human history. Things have gotten pretty fucking bizarre. We didn’t evolve under these conditions; “today” is an aberration. I wonder what would happen if you plucked your average 1776 New York citizen and dropped them into present day Times Square. I think they’d just explode. I mean an actual explosion, with flames and people diving in slow motion towards the camera. We might need Mr. Clean after all.